How long have you worked with Ibiza Rocks Group?

I started in January 2026, so eight months (wow, where has the time gone!).

What initially attracted you to work here?

I was attracted to the iconic and unique collection of outdoor venues that we have in Ibiza. I love that being outdoors is such a big part of our USP and that we’re really special for that. I also love house music and its great we have such an array of variations being performed across our venues.

What is a typical day like for you?

Starts with making myself a really big coffee,  arguably the most important part of my working day. Then I jump straight into project managing, communicating and checking in with all the internal and external marketing teams. There’s a lot of big-picture thinking, taking concepts and ideas that have been passed to me and translating them onto various different marketing channels, and then helping everyone bring them to life.  

What do you like most about your job?

The creative autonomy and freedom to come up with the narrative and storytelling behind a marketing campaign, but also having the opportunity to work on and help market some amazing artists and promoters.

What has been your greatest achievement so far?

How successful the paid search and social have been for 528 and Pikes Presents in 2026, and generating the most incredible ROAS (return on advertising spend) that we’ve ever had. So it’s been amazing to contribute towards that from a paid media perspective.

How would you describe the Company Culture?

I would say everyone gets to be their full selves, and everyone’s really respectful and understanding of all the different personalities and vibes. I think that’s really nice, everyone gets to come to work and be unapologetically themselves.

What is the best thing about working with your team?

I love how helpful and knowledgeable Michael is. He’s been here for many, many years (not wanting to age him, sorry!) and I feel like he lives and breathes the brand. So it’s been really good to learn from him about the history and culture, and all of the nuances of the brand and the business.

What do you like to do outside of work?

I love exercising - running, swimming, dancing, all of it. I enjoy anything that involves chatting, so that could be with friends over a marg or a coffee. I love going to festivals events and absorbing pretty much any type of cultural medium - film, art, theatre, music, books.

Is there anything interesting about you that your co-workers don't know?

I’ve run the Beachy Head Marathon, which is very hilly and nearly killed me - but I did it and earned the bragging rights.

What advice would you give to new employees at Ibiza Rocks Group?

My advice would be to get stuck in as much as possible. Try and absorb every single element of the different products and offerings that we have so you really understand the brand. And I would say chat to everyone, it’s always good to have your network as wide as possible. You never know who you could be chatting to in Freddie’s Room at Pikes!

What’s your favourite thing about Ibiza?

It’s so beautiful and natural, and I just love the beaches. My commute when I’m here is a five-minute trot down the road and it’s always sunny. It feels very different from a South East London tube and packing an umbrella (just in case).